This word association map reflects the strength of Godiva brand awareness and brand image in consumers' mind. The map above shows the results drawn from our personal experience as well as secondary research from the Internet. The top five most associated words are "Chocolates", "Women", "Expensive", "Gift" and "Prestige". These words that are embedded in consumers' mind are in line with the current image Godiva has a as a "Gifting business".​

Word Association Map