Mantra
Affectionate, Exquisite & Rewarding Moments
Godiva’s vision is to own the ultimate chocolate experience that inspires passion for our brand around the world. In order to accomplish this vision, Godiva adopts the following strategies
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• Focus on the Best of Everything Chocolate
• Aspirational, Accessible, and Relevant
• True Global Leadership
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​Best of Everything Chocolate
Having established as the brand for Chocolate Gifting, Godiva aims to build on its success, and expand its breath of brand awareness by pushing to be the best of everything chocolate.
Godiva expanded beyond its traditional chocolate business by innovating and introducing new product categories, keeping up to local festivals and developing new marketing campaigns.
Aspirational, Accessible, and Relevant
While retaining the prestige and luxury image of the brand, Godiva aims to aspire, to be accessible and stay relevant to consumers.
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Godiva strives to instill brand desirability in consumers’ mind. Aside from the traditional use of its website as a mode of distribution channel, Godiva features its chefs and their credentials to create brand resonance with their consumers.
Godiva reached out to its consumers through its user-friendly virtual shop and disturbing its product in major grocery stores.
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Building consumer communication is the key to stay relevant in consumers' mind. Apart from its current Facebook page and Twitter account, the new email lightboxes on its home page allows Godiva consumers to be updated with new product releases, promotions and company announcements.
True Global Leadership
Godiva endeavors to widen its global footprint and reaching out to more markets. It has over 500 retail outlets globally and focuses on building capabilities to adapt to its increasing local markets.