Godiva Virtual Online Shop

Through the years, Godiva retained the image of exclusivity by carefully selecting their ways of distribution of their chocolates. Recently, Godiva started a virtual online shop to cater to technologically savvy consumers. They tried to bring the experience of shopping in a real Godiva outlet to the visitor of the online store by creating superb graphics and being very interactive. The process of ‘walking into the store’ all the way to choosing and payment for their choices are carefully included throughout the whole Godiva’s online shopping experience. More importantly, Godiva becomes more accessible to the public.

Click here ​​​to enter Godiva’s online store now!

Exclusive designed boxes outlook

Godiva’s competitors are offering more exclusive boxes and packaging for their chocolates. However, Godiva’s classic packaging is still the packaging that still stands out amongst their competitors. Customers who purchase  Godiva’s chocolates will automatically have their chocolates packed into the classic boxes while Godiva’s competitors such as Royce and Laurent Bernard though catching up, but still is quite a distance in terms of packaging presentation.

VIP

The group feels that by having a VIP program is a notch higher than their competitors and clearly differentiates them. VIP is usually associated with a higher level of prestige lifestyle. Hence customers who are in the VIP membership program will be associated with Godiva’s exclusive image

Specialty crafted chocolates for the occasion and customized packaging

For Godiva’s competitors, they do try to match themes to their chocolates, via design of their packaging and at times even traditional chocolate shapes like heart-shape. However, Godiva took it to a whole new level by crafting their chocolates to the occasion. For example, Godiva crafted their chocolates into moon-cake designs; something that is has not been attempted before by Godiva’s competitors. Godiva’s customers can also customize their packaging to suit their own occasion. For example, if it was for a wedding, Godiva can package their chocolates to suit any personalized events and occasions.

Wide range of product offerings

In the local context, Godiva further differentiates from their competitors by offering many kinds of products. Some examples include the sale of chocolate spread and even Godiva coffee was sold at the exclusive Godiva’s outlets.

Superior Global Presence

Godiva as comparing to their competitors have superior global image and this is crucial because the group feels that if customers are looking for gifts for foreign friends, Godiva chocolates will therefore make a more recognizable gift.